Last Updated on July 18, 2023 by Editorial Team
Author(s): Snehal Nair
Originally published on Towards AI.
Baseline Model without resampling
Working with imbalanced data can be very challenging. Imbalanced data refers to data where classes do not have equal weight. Some examples of imbalanced datasets include fraud detection, churn prediction, real-time bidding, etc., where over 95% of the data belongs to one class. Tackling such a dataset that can meet both models’ optimizing and gating metrics can be daunting.
source: unsplash @Maksym Sirman
Recently, I got curious about real-time bidding (RTB) in programmatic advertising. RTB is a means by which ad slots on a web page or app are bought by bidders, i.e., advertisers( who are also called DSP — Demand Side… Read the full blog for free on Medium.
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Published via Towards AI